PPC is a great way to target online users directly with timely and relevant information. When users perform a keyword or key term search within a search engine, they are looking for something in particular. PPC is managed off the website, within the Google Adwords and Yahoo Search Marketing interfaces, but the website plays a critical role in your ability to compete effectively online. Think about
it, if your competition has a website that converts at 5% and yours only converts at 1%, they can spend 20% of what you are spending and achieve the same result! PPC is the ads you see along the right side of search engine results pages. It’s a fast way to jump to the top of the search results but it comes with a small issue, every time someone clicks you have to pay. PPC is not too complicated. Simply put, it is a bidding process for keywords and the prices of the keywords are determined by the strength of the demand for those keywords. PPC is not about trying to attract someone's attention and spread brand awareness, although this benefit does exist; it's about offering your product/service when a potential customer is looking for it. PPC is also known as “sponsored search”, which best describes how the system works. SEO is an organic process, which is dependent on search engines assessing and ranking a website on a set of criteria. PPC is a great way to start and maybe to support your organic SEM campaign, but using only PPC is like throwing away your money. Because the moment you stop paying, is the moment you stop selling. PPC is also a quick way to build brand awareness on leading search engines. PPC is a peer-helping model designed to improve social competence and cultivate strengths in troubled and troubling youth. Rather than demanding obedience to authority or peers, PPC demands responsibility, empowering youth to discover their greatness. PPC is much better at delivering it. SEO is not exact for delivering to get the best impact. PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher. PPC is a professional pitching chart that tracks each pitch. Independently take control of the time, the pitch, and the sample rate of audio. PPC is defined as the guaranteed placement of a small advertisment on the search results page for a specific keyword or keywords in return for a specified payment, but ONLY when a visitor clicks on that ad. The advertiser pays nothing to appear on the results page - they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to their website; hence the term "pay per click". PPC is a really a numbers game. We take into account your daily spend and help you choose keywords with profitable conversion rates. PPC is a fast and relatively cheap way to generate traffic to your web site. PPC is about knowledge, skills and optimisation and agencies failing on that front won't make them a Winner. Statistics on PPC performance in terms of CTR (click-through-rate) and CPC (cost-per-click) are made available to agencies during their quarterly meetings with Google and MSN.